Article: How Certain Fonts Reduce Political Polarity
(http://bigthink.com/ideafeed/how-certain-fonts-reduce-political-polarity)
Introduction:
"When people consume information in a difficult-to-read font, they are likely to form a more moderate opinion of the information they have read, suggests a study just published in the Journal of Experimental Psychology. In one experiment, individuals who read an overtly political argument about capital punishment in challenging font were less polarized than a control group who were given an easy-to-read font. "The study is the first to use difficult-to-read materials to disrupt what researchers call the 'confirmation bias,' the tendency to selectively see only arguments that support what you already believe" (http://bigthink.com/ideafeed/how-certain-fonts-reduce-political-polarity).
Use this article to...
- show how perceptions can influence how we think about something
- how "neutral" objects are value-laden by design or by existence within a value-driven society
- How the world is man-made in every sense, meaning that urban planning and our organizational structures, and symbols are "designed" with explicit and implicit purposes
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